Sueperlicious
Sueperlicious is a Malaysian food brand focused on delivering authentic local flavours in a modern, convenient format. We worked closely with the brand to develop a visual identity and packaging design that feels fun, friendly, and trustworthy, while still standing out on shelf.
Company Branding & Logo design
For the branding, we created a playful and approachable look that reflects the homemade nature of the products. The illustrated mascot was designed to add warmth and personality, making the brand feel family-friendly and memorable. The colour palette balances bold accents with clean whites to ensure strong shelf visibility without overwhelming the product.
Branding & Packaging Design
For the packaging design, our focus was on clarity and impact. Key product information such as flavour, quantity, and preparation time is presented clearly, while the hero product image takes centre stage to highlight freshness and quality. The layout was designed to work well across frozen food packaging requirements, maintaining legibility and consistency.
The final result is a cohesive brand and packaging system that communicates authentic Malaysian flavour, handmade quality, and modern appeal, helping Sueperlicious connect confidently with its target audience.
Scope of work
- Brand visual direction
- Logo refinement & illustration style
- Packaging design for retail
- Typography & colour system
