Prudential #PRUKICKOFF2024
Prudential Assurance Malaysia Berhad operates as an indirect subsidiary of Prudential plc. Neither Prudential Assurance Malaysia Berhad nor Prudential plc is affiliated with Prudential Financial, Inc., headquartered in the United States of America, or with Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
Social Media
Instagram & Facebook Filter
For Prudential’s #PRUKICKOFF2024 campaign, we created engaging and interactive Facebook and Instagram filters developed using Spark AR with multi-frame selection to boost brand engagement and drive campaign excitement. The filters incorporated advanced features like facial recognition and interactive elements, ensuring a memorable user experience. Launched successfully, they generated significant user interaction, enhanced brand awareness, and encouraged user-generated content, contributing to the campaign's overall success.
PRU Kick Off 2024 Insights
The launch was strategically supported by promotional posts and influencer partnerships, which played a crucial role in amplifying the campaign's reach and engagement. This multi-faceted approach resulted in significant user interaction, with the filters achieving up to 12k open rates and generating up to 76k impressions within the first week. These impressive metrics not only enhanced brand awareness but also encouraged substantial user-generated content. The widespread sharing of these interactive experiences contributed to the overall success of the campaign, demonstrating the power of innovative digital tools in driving audience engagement and brand loyalty.
